Project Submission

Mission Statement

• Define the purpose of your business in a paragraph or less.

Problems/Issues

• Describe the issue(s) that face your customer.
• How do customers currently solve the issue(s)?
  

Solution

• What is your solution to the issue(s)?
  
• Provide real examples.
• Why is the solution relevant now, what makes it relevant in the future?  Give us a historical background.
• Discuss the details of your solution/product including a development roadmap.
• Do you have a model or demo of the product?
  

Competition

• Who are your competitors now and who might be in the future?
• Who would be your biggest competitor and why?
  
• List competitive advantages
• What do you understand about the business that the competition does not?
• Why is it difficult for a competitor to duplicate your solution?

Business Model

• How will you make money?
  
• Describe your marketing plan (promotion, placement, pricing)
  
• Average account size and/or lifetime value
• Customer list
• Market size 

Team

• Please supply employment, academic, and extra circular information for each founder. 
• How and when did the founders meet?
• Who else is on the team and what are their roles?
• Do any founders have future commitments?
• Do any founders have non-competes or intellectual property agreements that are related your business?
• Are any founders unable to move to Chicago for the first few months after receiving funding?
  

Financials

• Current financial statements and projections
• Investment size and structure requested

Because of the quantity of projects we receive, we are unable to sign non-disclosure agreements.  All materials sent to us will be kept confidential.  If we like your project, we will invest in it.

Please submit all plans to info@genycapital.com with "Business Plan Submission - (Your Company)" as the subject.  We appreciate your interest and look forward to receiving your materials.